To build a strong portfolio of franchise brands, you need to thoroughly understand the investment opportunity.
In a crowded marketplace, you have be judicious about where you put your money if you want to see it grow. You’ve already been through the vetting process with your existing franchise investments and understand that generating a strong ROI results from knowing which brands rise above the rest.
You Owe It to Yourself to Explore the Charter Fitness Opportunity
Charter Fitness gives you the chance to diversify your franchise portfolio with a proven system driven by the success of 40 corporate-owned and operated locations.
Where have many multi-unit franchisees invested their capital over the past decade? Fast-casual concepts have topped many lists as the most attractive and lucrative systems.
While these companies have been able to attract a large consumer following and investor buy-in, the operators may not be seeing the substantial profit margins they were hoping for. Why?
It Pays to Look Outside Your Comfort Zone
Sticking to what you know might give you a sense of security, but is it the smartest business decision? If you come from the restaurant industry, you understand what factors go in to making a location successful. But even the most successful operators are limited by the nature of the restaurant model. There will always be high-operating costs, operational complexities, waste and a number of other factors standing between you and a high profit margin.
Can You Really Afford to Ignore the Numbers?
Operators who are open to exploring opportunities outside of their comfort zone may find that industries they never considered investing in offer more attractive models for generating wealth and income.
Your potential return on investment is significant:
By comparison, operators in the restaurant industry can expect an average EBITDA of just 22 percent. On the high end, they’re able to reach a little more than 27 percent—and on the low end, 9.1 percent. That leaves a huge gulf between high- and low-performing restaurant franchises, far from guaranteeing you ROI in your new business acquisition. Are you willing to invest millions in this kind of risk?
Ease of Operations
Look at the labor, equipment, supply chain and regulatory issues that even the most bare-bones fast-casual restaurant has to deal with. Operators have to source equipment and ingredients that adhere to a laundry list of government regulations. Owners require a fairly large staff equipped with different skillsets to prepare and serve food. And these locations face inspections and a significant amount of shrinkage and waste.
With a Charter Fitness club, your operations are remarkably lean. With a limited number of trainers and on-floor staff members, you’re able to deliver exceptional guest experiences. Your employees can cover a range of responsibilities, including:
- Personal training
- Group training
- Equipment management
- Cleaning and maintenance
- Upselling members
- Recruiting new guests
Franchisees also have access to ABC Financial, a software tool that gives you a 360-degree perspective of your business operations. You can clearly identify where peaks and gaps in performance exist, giving you the data you need to make informed decisions.
What Are the Differentiators?
Our focus is simple: Build a franchise system that delivers:
Want to Know More?
Get in touch with us to get more information about investing in a Charter Fitness franchise.
*Disclaimer: This information is not an offer to sell or solicit an offer to buy a franchise from Charter Fitness or anyone acting on our behalf. Franchises are offered solely in compliance with our Franchise Disclosure Document. We currently offer to sell franchises only in certain states according to the applicable laws governing the offer and sale of franchises. We do not offer to sell franchises in geographic locations unless and until we have complied with all applicable legal requirements for the subject jurisdiction. The financial projections referenced above are based upon reasonable past performance as included in Item 19 of our 2014 Franchise Disclosure Document but in no way guarantee future performance.